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The Prince Akatoki, Branding

London


Hotels / Brand Identity

B3 Designers worked on the branding for the restaurants at The Prince Akatoki London hotel - TOKii, the Japanese restaurant, and Malt Lounge and Bar, the whisky bar that doubles up as a tearoom during the day.


TOKii


The TOKii logo is inspired by kintsugi, a Japanese philosophy that embraces the flawed and imperfect, and treats a breakage by fixing it with gold. It is in a sense, accepting it as an event in the life of the object, a part of its history, rather than something to disguise. The TOKii logo is printed on a textured paper card, with the golden line of foil creating a subtle reference to Japanese culture. Throughout the different menus, we used a Japanese paper stock, featuring a delicate dot pattern.





Malt Lounge and Bar


To produce the menus for Malt Lounge and Bar, we brought soft material and natural touches to the holders, using soft linen covering and a silver birch twig as a binding detail. We also used a Japanese rice paper stock throughout both the tea and whisky menus. 





The Prince Akatoki, Branding

London