In Copenhagen, type has jumped from computer screens and the internet and taken up residence in a type foundry where digital fonts can be purchased in physical space.
The shop has been created for e-Types in celebration of the redesign of their online store Playtype and will be open for one year only.
In addition to fonts on usb sticks, customers can buy mugs, bags and books, among other things, that continue the typography theme.
The playful interior takes its que from the black and white chequered floor and continues in monochrome featuring oversized fonts on windows and walls.
The self-proclaimed ‘type nerds’ see the shop as a playground where staff can experiment freely with ideas. What is a shop now, may just be a gallery next week. Images via Dezeen.
