B3 Designers worked with the Louvre Hotels Group, the second-largest French hotel group, to design a one-of-a-kind concept to create and cater to a new market segment.
We worked on market and clientele research, concept development, and interior design for HoSHo, located in the south of Paris. The property has 246 beds spread over 39 rooms. Entire rooms can also be booked out by groups or families.
With this property, the Louvre Hotels Group has designed a new market segment for smart consumers who want a secure, comfortable and inexpensive experience in the heart of Paris.
Solid primary colours, neon signs and carefully placed spotlights are used to make elements pop across the property. B3 crafted a clever design that could be cookie-cut across floors and implemented quickly.
“Our client’s brief to us was to deliver a budget-friendly, trendy, modern offering, with no compromise on design and execution,” says Mark Bithrey, Founder and Creative Director, B3 Designers.
"The design pays attention to detail. We drew inspiration from Japan’s pod concepts to create unique all-in “capsules” that include a comfortable bed, a reading lamp, a mirror that folds out into a work-top, lock-away storage space with ventilation for shoes, electrical outlets, a pegboard, and black-out blinds for privacy and a good night’s sleep.”
Designing Amenities and Additional Spaces
Adding to its uniqueness, the property’s on-site amenities include bright coworking spaces, storage lockers, a mosaic-walled laundry corner, and cheerful sleek seating to grab a quick bite. This urban concept is aligned with the needs of the new generation of travelers who want to spend smart.
MORE PHOTOGRAPHS FROM THE HOSHO IN PARIS
